Identity Designed is a showcase of brand identity projects from around the world.

140

Contributed by Martin Maher, creative director at Perth-based Zebra.

140 identity design

one40william is the latest addition to Perth’s cityscape and on the lower two levels of the development sits 140, the city’s newest retail experience. For 140 to compete successfully with the other already established retail players in the CBD, it needed to position itself as being unique, hence Zebra’s positioning line ‘the difference is 140’.

With this in mind, as well as 140’s close ties to the local arts and fashion scenes, we felt the overall brand should be playful, intriguing, colourful and most of all… different.

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

140 identity design

Visit the 140 website.

View more design work on the Zebra website. Follow Zebra on Twitter.

2 much appreciated comments about “140”

  1. I’m confused about the message to me as a potential customer of 140. The branding contains a lot of pop-art references from the sixties. It makes me expect an Andy Warhol exhibition or vintage shops. Since shopping is part of preparing for the (immediate) future, the retro feeling does not resonate with me when it comes to retail.

  2. 140 is quite different to other shopping centres in Perth. Many of the spaces contain small, pop-up stores that sell anything from unique hand-made jewellery to retro fashion, artwork and toys. They also recently housed the Perth Fashion Show. They have a resident artist (Hurben) who has been exhibiting his pop-art and graffiti inspired works there for the last year.

    The space has been used as a backdrop for pop videos by local bands and overall has a young, avant-garde feel to it. They actively work to support the creative industry and emerging talent in the fashion, art, photography and design fields. For these reasons we feel the branding sets them apart from their competition and gives them an identity of their own.

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