Adrian Mora
Contributed by Malaga-born graphic designer Adrian Mora.
I’m a Spanish graphic designer, 25 years old, from Malaga, a city in the south (Costa del Sol) of Spain.
I studied graphic design in Elisava School in Barcelona, where I was living for four years. An amazing city that inspired me a lot. Afterward I returned to Malaga and started working in a couple of studios, the latter called bRIDA. That’s where I spent my last eight months in Spain before moving to UK. I learned a lot with them, for which I’m very grateful. I’m currently living in London and working at Browns Design.
About my personal identity
When I started working as a freelancer for different clients (while I was at university) I realized that it would be good if I had an element to give to the client, or people that I was meeting, with my contact details. I was thinking about creating my personal identity as a graphic designer, which is always a challenge for a designer or studio, that’s why it took me almost a year to decide what I was going to do, and I’m even still working on it and trying to develop it.
So I though that classic stationery in terms of elements would fit me perfectly. Then I was thinking about how I could express myself, and I believed that what better way than showing myself as I am, as a person. We are designers, but our work, our vision is conditioned by how we are as people.
So I started looking in family photo albums and realised I had very interesting pictures I could use. I think that showing some of my intimate photos is like saying, “Hi! I’m here, nothing to hide, no distance between me and you, break the ice, this is how I am, this is how I work.”
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View more design projects on Adrian Mora‘s website. Follow Adrian on Twitter.
8 comments on “Adrian Mora”
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This is a lovely and almost brilliant idea. My only critique is that it doesn’t so much feel like a personal identity for a freelance designer, as it does like an actual ad campaign for a healthcare company or a company who’s main service is for families.
Interesting idea, however i just think this looks like an initial material which could be more impactful.
Go ahead!
Miguel as you said it was an initial material. The pictures are not good either but I’m going to develop it soon.
Robert exactly I was looking for that. I didn’t want to look like a graphic designer. We are too many you know? haha
Thank you very much guys!
Great idea! I just love it!
I would add a pay-off to state your intention, to power your visual message and link it with your way to work and relate with clients.
Something like “sincere desing” or “as a family member”…
oops…I meant Design…
In my opinion it isn’t good idea. I can agree that it’s interesting and unusual. But graphic designers should think about the communication too. For me that message is poor. Normally if you want to know someone you don’t show your photo album or tell your life story. After this I can’t say ‘I know you’. As a client I want to ask and know – how good a designer are you. I don’t want a new friend in Facebook.
Well… why not? why not showing that you are a person. Not a business card. If you want to see his work just go into the website or ask for the portfolio. You can’t see all the work from a graphic designer in a card, you can see what he wants to say with the card or his identity but not what he does with other clients. You can’t say “I know you” to any graphic designer that gives you his business card. You can say… mmm interesting… I can imagine how his work looks like, but never “I know him”. Even this pictures from him when he was a kid, that is communication as well. So your reasoning is not very strong.
Even, if you look at his previous comment in the list before, he didn’t want to look like a graphic designer. So fair enough.