Contributed by Marcos Aretio of Nuremberg-based Aretio & Kloos.
Steinberg, translated “stone mountain,” is a little hotel located in Röthenbach an der Pegnitz (Germany). The name was the key to reaching the right design concept, making the mountain silhouettes and crooked lines its main focus.
The corporate design had to include a simple but recognisable icon, a mountain silhouette that was applied to the whole identity, including stationery, signage, and other decorative items.
The use of wood and natural elements was also a “must,” therefore the detail on some items, like the drinks menu and the welcome sign, were lasered onto oiled white oak.
More design work on the Aretio & Kloos website.