Contributed by Mark Bloom of Essex-based Mash Creative.
The Anti-Sports League is the vision of designer and entrepreneur, Glen Liberman. Glen sought to create a “league” of fictitious teams whose fans feel that “it’s okay to not like sports.” The goal is to unite these individuals who may not have (or want) a sports team to call their own.
On the design side, Glen collaborated with me to design the ASL logo, custom typeface, and team jerseys/shirts. Utilizing the bold graphic application that can be found on professional sports team apparel today, Glen and I created the visual aesthetic that represents the Anti-Sports League.
Logo thought process
Glen wanted me to create a memorable marque that would essentially sum up ‘anti-sports’. The finished marque has several meanings to it. Firstly, the hexagon is non aero-dymanic — unlike a spehere or ball, a hexagon won’t roll easily and is the very opposite to an aero-dynamic shape commonly used in sports. The second meaning is a diagonal line used to symbolise ‘anti’ and lastly, the initials A, S and L from ‘Anti-Sports League’ make up the final marque.
You can purchase the t-shirts from Anti-Sports League.