Contributed by Russell Holmes of London-based ico.
Avestan is a lifestyle and beauty brand underpinned by sensory experience and discovery and inspired by significant ‘moments’ during journeys to often unexpected destinations. The result is a collection of products that use fragrance to communicate the emotions inherent within these ‘moments’.
Working closely with the client, we crafted a brand story and artistic visual language that could express the subtleties and nuances of each journey. Careful and rigorous art direction then brought the stories to life through films, packaging, a brand book and an immersive online experience.
Avestan’s first retail stores are set to open later this year.