Identity Designed is a showcase of brand identity projects from around the world.

BARδON

Contributed by Apostolos D. Tsiovaras of Larissa-based Cursor Design.

BARδON brand identity

BARδON is a cocktail bar in my city, Larissa. The inspiration for the logo — characterised as architectural — came from the bar’s roof. The curves that appear in the logo soften the austerity of the roof-sign, creating a balanced effect.

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

The circles in the logo come from the decorative bar lighting, a composition of round bulbs.

BARδON brand identity

The typeface comes from YouWorkForThem and proved a perfect match for the project. The logo plays its role by being used repeatedly and creates a decorative motif on the cards, the napkins, the menu, and outside signage.

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

The sign was made of oxidised tin. In fact, it is a box with the logo cut out on its surface with hidden LED lighting on the inside. There are decorative elements both on the floor and elsewhere in the bar that were made through oxidisation, so it’s cohesive with the bar’s style.

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

BARδON brand identity

Project completion took 35 days. It was handed in on December 5th 2013 and BARδON opened its doors to the public on December 10th.

Cursor elsewhere on Identity Designed: Ramblito.

View more identity work on the Cursor Design website.

11 appreciated remarks about “BARδON”

  1. I love it. The only ‘but’ I have is the thin lines within the logo (not optimal when scaling when they’re this thin). And the men/women signs are (however awesome) not speaking for themselves I think, and I dont see a word under them as a description.

  2. Very original, I like it a lot!

  3. Although I’m probably butchering the pronunciation, I like the look of the design. I agree with Paul about the men/women signs, though. I made rather unfortunate visual connections with genitals and couldn’t help but cringe.

    Sorry…

  4. Am I the only one who finds the name illegible? They should have stopped at the mark when graphically reinterpreting the roof structure. That would have been idiosyncratic enough. Same goes for the signage.

  5. Love the project as a whole. One thing that niggles me is the finish of the street sign, which seems opposed to the rest of the ‘exposed but clean’ look.

    The music note in the name also doesn’t work. It wasn’t until I looked back at the description that I realised it wasn’t an ‘S’ or ‘Z’

  6. Thank you all for your comments. The signs on the wc doors are letters only. W for women and M for men. I agree maybe it is difficult to recognise them, but that was what I imagined — only letters with this font type. I realy appreciate your comments because I want to listen to comments from other graphic designers. Thank you very much. :)

  7. The connection with the roof is simple and inspired, I love the whole identity and roll out, but do have to agree with Richard about the toilet signs.

  8. The letter δ is the English letter “d”. I wrote it that way because in Greek slang the name “bardon” is expressed as barδon. That’s why I put this letter, and because it also looks like a music note.

  9. It’s the letter δ (delta) from the Greek alphabet.

  10. Thanks for explaining, Apostolos. I was pronouncing it wrong! The more I look at the design, the more I like it. Great work.

  11. I am enjoying the feel of the brand, but the Men and Women symbols, as pictured above, should be switched. Disregarding the vertical line in both symbols, the shapes are definitely representative of the negative spaces for letters “M” and “W”. When looking at the symbol designated for Women, you can see that the shapes (or colored area of the symbol) make an “M”. For the Mens symbol, the shapes make for the negative space of the letter “W”.
    Funny comment above by Richard Knobbs, as I found my mind trying to make those connections as well. :-)

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