Identity Designed is a showcase of brand identity projects from around the world.

Branch Creative

Contributed by Michal Sycz of Warsaw-based Noeeko.

Branch Creative identity design

Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators, and commercial directors from around the world. We created a sophisticated identity system with a playful typography treatment.

Branch Creative identity design

The typeface used for B—C is Brandon Grotesque with small adjustments to the letter B. The wordmark uses the Brioni font to distinguish it from the B—C monogram.

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

The embossing stamp was bought in a local craft store, and the project took a total of approximately one month to complete.

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

Branch Creative identity design

View more identity work on the Noeeko website.

10 appreciated remarks about “Branch Creative”

  1. My initial thoughts were that the identity on its own was weak and rather dull, however when seen across the whole concept it all comes together quite nicely. And I love the yellow! I wonder though, what sort of reaction there would be to just the main identity alone – is it strong enough to stand alone or does it need all other elements before it has any appeal or substance?

  2. Nice and clean design! I think it’s perfect. I love the typography game and also love the colors. Bravo!

  3. Love the whole concept of connecting the B to the C. Which therefore symbolizes a branch connecting to the creative. Beautiful use of colors and typography.

  4. Simple and clean, yet fun. Excellent work.

  5. Love it! Simple and effective. I think the subtle representation hits the sweet spot.

  6. Love this. At one time we wanted to create a loose partnership of graphic designers, photographers, web designers, printers, and accountants. Ideally all in the same building or strip. Yes, accountants. How many creatives do you know who are good at doing their own accounting? The partnership was to be based partially on the barter system.

  7. Which reminds me, Trish, I keep meaning to ask designers who handles their accounts, then build some kind of “accounting for designers” resource. I’ve been doing my own for years, but I should hand it to someone who specialises.

  8. Yeah, I just got nailed for my 2012 taxes. I make so little a year, and most of my clients put me down as an office expense, that I seldom report everything I make (some clients pay me less than $50 a year depending). I also let my husband do the taxes because his income is so much greater. I guess for 2012 he decided not to declare any of my income. Turned out to be a bad decision. I had one large, multinational client I did some serious work for. They did not send me a 1099, but they did send one to the IRS. Now I owe them over $2300.00 on $6300.00 worth of income. :P Definitely going to a professional to work it all out.

  9. Ouch.

  10. The B––C element is well considered, from what it signifies through to its execution.

    Unfortunately where it all falls apart is that the company already has / is using the ‘leaf marque’ which fights against the B-C.

    I appreciate this has been fused/forced into the oval logo but with each deliverable there is confusion as to the company’s logo – both feature on the business card, B-C features on the grid letter but the leaf features on the generic letter. It gets very messy which lets it all down.

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