Contributed by Marjorye of São Paulo-based Estúdio Quadrilátero.
The Bros & Bikers Cafe comes with an ideal of becoming a meeting place for motorcyclists and lovers of this adventurous lifestyle. The atmosphere created is welcoming, pleasant and organized, a perfect location for friends gathering. It’s worth pointing out that it was taken into account the presence of the female audience, a growing population in this environment.
Next to the cafe space a “bike-wash” was installed, as well as a gift shop with articles related to the style, and a repair shop specialising in Harley Davidson models. This created a service centre for bikers.
As the cafe is a casual place with the goal of serving as an entertainment venue where friends sharing the same interests and pleasures meet, Estúdio Quadrilátero felt obligated to create a playful and dynamic visual identity.
A differential was the creation of three logos, with the most appropriate one chosen depending on the media outlet, allowing the maintenance of the developed identity.
To ensure uniformity, some elements including the typography were common in the three logos. The black and white colours were chosen in order to preserve the main reference of the motorcycle universe and also add a classic air to the brand.
The vintage pieces are another feature, and the corresponding typographic language was well explored in other items of the visual identity. The black and white theme was maintained and three auxiliary fonts were adopted.
View more brand identity work on the Estúdio Quadrilátero website.