Identity Designed is a showcase and forum for those involved in the design of brand identities.


MARK

Published on September 10th, 2010 10 appreciated comments »

MARK book design

Each year the brand accent colour changes to place emphasis on the evolution of the company. We keep the colour flexible so that we can move the brand along with current trends.

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Archived under Retail & wholesale.

Fred International

Published on September 6th, 2010 15 appreciated comments »

The apocryphal tale of it’s naming is that a group of students had come up with a number of naming ideas, and the teacher responded, “These are all so awful, it might as well be called Fred” — and the name stuck.

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Archived under Retail & wholesale.