Identity Designed is a showcase and forum for those involved in the design of brand identities.


Dona Baronesa

Dona Baronesa process

For the opening of Dona Baronesa’s new studio the visual identity was designed to be sustainable.

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XL

XL identity design

Insurance? People in the studio weren’t exactly fighting to get on the case.

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KAVIART

KAVIART identity design

KAVIART is a small interior design firm based in Budapest, Hungary.

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Adrian Mora

Adrian Mora identity

I’m a graphic designer, 25 years old, from Malaga, Spain.

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West of England Design Forum

WEDF identity

The ‘voice of design’ in the West of England.

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W&Cie

W&CIE brand identity

New brand couples serve as signs for the men’s and ladies’ toilets.

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Houdini

Houdini sketches

Designing your own identity can be one of the hardest things in the world.

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Smel

Smel identity design

For the identity, we made a selection of five different texts. They range from a signed text by Bono (U2), to a piece of an e-mail from Tom Waits.

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Resonate

Resonate brand identity design

They get the many facets of a particular point of view across by taking the central idea and exploding it out to hundreds of smaller stories that connect to create the bigger picture.

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Addition

Addition brand identity design

Adding a second layer of the word ‘addition’ atop the first created the final typographic marque. This simplistic concept retains legibility and obviously illustrates the principles on which Addition is built.

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