New brand couples serve as signs for the men’s and ladies’ toilets.
Designing your own identity can be one of the hardest things in the world.
For the identity, we made a selection of five different texts. They range from a signed text by Bono (U2), to a piece of an e-mail from Tom Waits.
They get the many facets of a particular point of view across by taking the central idea and exploding it out to hundreds of smaller stories that connect to create the bigger picture.
Adding a second layer of the word ‘addition’ atop the first created the final typographic marque. This simplistic concept retains legibility and obviously illustrates the principles on which Addition is built.
When Outside Organization launched Outside Photographic, director Mark Ray-Jones commissioned me to create the brand identity. I wanted to create something that appeared to communicate the voice and ephemera of pop culture as it is captured through the lens.
As she works a lot with fabric, we wanted Faye’s stationery to reflect fabric swatches — when each small sample is a different part of a repeated pattern.
Asterisk is a start-up company run by relatively young traders based in Paris. The fund is regulated by the Securities and Futures Commission, Chater House, Hong Kong (www.sfc.hk).
Brand identities seem to have a habit of becoming too complicated over the years. We wanted to take the Royal Mail logo back to basics whilst still retaining key elements of the original logo.