When Outside Organization launched Outside Photographic, director Mark Ray-Jones commissioned me to create the brand identity. I wanted to create something that appeared to communicate the voice and ephemera of pop culture as it is captured through the lens.
As she works a lot with fabric, we wanted Faye’s stationery to reflect fabric swatches — when each small sample is a different part of a repeated pattern.
Asterisk is a start-up company run by relatively young traders based in Paris. The fund is regulated by the Securities and Futures Commission, Chater House, Hong Kong (www.sfc.hk).
Brand identities seem to have a habit of becoming too complicated over the years. We wanted to take the Royal Mail logo back to basics whilst still retaining key elements of the original logo.
The visual language uses devices found in museums dedicated to the display of local artifacts such as vitrines, measuring scales, and captions.
Expertly screen printed by Bob Eight Pop — each poster has been printed in white and phosphorescent ink (for 24-hour visual appeal) and printed onto high quality 160gsm Raven Black Kaskad.
Printing techniques included relief and fluorescent inks. High quality paper stock — such as the uncoated Munken Polar 400gsm — was used for the stationery.
With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become “The Norm.”
Moving from a brand to become a personable identity, we took an old-school atelier/studio approach to reflect the purist, humble and approachable qualities of the studio.
Ink, a new team of copywriters, needed to create a visual identity to launch the company. The identity had to appeal to ‘the country’s best and most cynical designers.’ It also had to be practical and affordable.