Identity Designed is a showcase of brand identity projects from around the world.

London Luton Airport

London Luton Airport identity

Almost all airport identities try to capture the idea of flight, motion or direction — an approach that we believe is tired and, in essence, incorrect.

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BlackJet brand identity design

BlackJet allows luxury travellers to book individual seats on private planes instantly.

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Blue1 Premium custom type

A robust custom typeface designed for airline Blue1’s Premium class.

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Project Moon

Project Moon brand identity

Project Moon is a space advocacy group aiming to promote interest in contemporary space objectives.

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Eurostar brand identity

Eurostar is the leading European international train service.

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Virgin Galactic

Virgin Galactic branding

Marketing and promotional materials for pioneers of commercial space travel, Virgin Galactic.

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