Contributed by Ben Steers of Bristol-based Fiasco Design.
We were approached by software consultancy Content Hub and asked to create a new brand identity including both on and offline material.
The purpose of re-positioning the Content Hub brand was to visually express the next phase of the Content Hub business strategy.
We had numerous meetings with the client in the early stages of the project to help us understand where they wanted to take their brand and what they wanted it to say about them.
“The project was borne out of our new strategic direction and the passion for design. Our previous brand identity lacked the essence of what we are, what we do and most importantly, what motivates us.”
— LEIGH SMITH, MANAGING DIRECTOR, CONTENT HUB
Content Hub’s old design
We ended up creating a brand icon constructed around a grid where we could enter data results and see a visual difference through the brands main focus — its icon.
Essentially, what we created was the company’s own analytical thumbprint.
The typeface used for the company name is Code Pro Lowercase with customised stems and apertures.
The strapline is set using Avenir 35 Light.
Deliverables included a fully responsive website using a unique navigation bar and data driven infographics, as well as company stationary, including folder, letterhead and business cards.
The project took six months to complete, from December 2011 to May 2012, and the long-term goal is to reproduce unique identities for all of Content Hub’s projects, allowing clients to see how Content Hub has changed their business, in a visually engaging way.