Contributed by Katarzyna Maciąg of Warsaw-based Mamastudio.
The Copernicus Science Centre wayfinding system was designed to highlight the building’s architecture and surroundings in a subtle but clear way. The designers’ task was to come up with a unique, custom-made system that would immediately create associations with the Copernicus Science Centre structure. The characteristic form of the building was used by Mamastudio as a source of inspiration. The irregular forms that were visible on architectural plans have been repeated in the shape of information modules, signs and icons. The typography used (Museo) repeats the shapes and rhythm of the icons to ensure further consistency. Associations with the Centre were additionally enhanced by the usage of the colours present in the institution’s identification system.
The Copernicus Science Centre in Warsaw is built on an open plan which means there are a few walls on which signage could be placed. Mamastudio’s solution was to create special three-dimensional and free-standing forms of whose shapes are inspired by the architecture and which are used as a source of direction. Maps and plans placed on the blocks help visitors find their way in the science centre.
Minimal use of colours, simplicity and consistency of design ensured visibility on the multi-colured background of numerous exhibitions and often changing exhibits.
The system is intuitive and easily navigable, noticeable in two languages (Polish and English) and clearly recognizable without being overwhelming or driving attention away from the exhibition.
Wayfinding system for The Copernicus Science Centre, author: Mamastudio www.mamastudio.pl
Art Direction: Magdalena Ponagajbo, art director & partner, Mamastudio
Three-dimensional forms created by Piotr Stolarski