Contributed by Péter Serfőző of Budapest-based Zwoelf.
We had the chance to design the visual identity of Csaba, a professional masseur who was born blind. He would like to use the new identity to extend his clientele.
During our design process we had two main aspects in mind:
- To design an identity that somehow slightly reflects Csaba’s blindness
- To design visual elements that can be “scanned” by Csaba’s fingers
The pattern somewhat reflects the script forms of braille as well as the moves Csaba makes during a massage — pushing points, making longer or even curved moves.
After we had the pattern and printed layouts, we used transparent colourless relief paint-gel to emboss the pattern and mark the outline of different design elements such as photos and texts. In this way Csaba could “scan” the layouts with his fingers and could have a “picture” of the identity and design.