Identity Designed is a showcase of brand identity projects from around the world.

Delicate Material

Contributed by Tel Aviv-based Oleg Babich.

Delicate Material

Delicate Material is a handmade soap produced in a private workshop and distributed all over the world.

Delicate Material is nature itself. Natural ingredients and handwork — everything in harmony. Therefore, the primary metaphor of the brand is the elements of nature: air, water, earth, and fire. The elements that communicate with us through invisible, ephemeral channels — through our sensations.

What is a world of sensations? Ether — a delicate material that fills the world.

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

Delicate Material

View more identity work on the Babich website.

6 much appreciated comments about “Delicate Material”

  1. I love the proper use of watercolors.

  2. The iPhone mock-up is strange. For one, they are using an iPhone 3G or 3GS and have the “4G” marker on it. Secondly, is it an app or a webpage? Either way, the dock wouldn’t show up. If it’s an app, even the top status bar wouldn’t show.

  3. All the beautiful type and images and all you comment on is the iphone setup?

  4. That’s lovely. I love the watercolours and the fonts work very well.

    The spelling could do with checking (it says ‘Ligt’ on the bag, for example) and I can’t read the copy to see what it all says, but in terms of image I think it’s very nice.

  5. The watercolors are brilliant in conjunction with the logo design. Great job.

  6. A typo! I didn’t notice it at first. Other than that I really like this design and think that the logo, fonts, and watercolor look work well together. It would catch my attention.

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