Despensa N6

Designed by Savvy Agency, Lisbon.

Despensa N6 identity design

Despensa N6 sells healthy pastry. Their products are 100% gluten free, 100% sugar free, and for the most part, lactose free and of biological origin.

Our branding proposal is inspired by the nutritional tables, symbolising the transparency of the product to the consumer. We created a pattern system inspired by sliced cakes, their layers, and also by the diversity of products that can be found in Despensa N6.

The green colour symbolises the authenticity of the ingredients and the making of the products in their most natural state. Brown brings us to the richness of the flavours, while the copper finishes lead us to the tone of freshly baked cakes.

Our proposal offers the brand a simple, elegant and unique system that adapts to the honesty of its products, giving it an attractive and cozy feeling.

The typeface customised for the logo was Engravers, and the body text is set in Courier.

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Despensa N6 identity design

Photography by Álvaro Martino. A few more projects from Savvy Agency.

5 responses

  1. Sick! Perfect harmony between elements as usual. Much love for this pirates @Savvy. Keep it up.

  2. Beautiful color combination. The branding perfectly extrapolates the values of transparency, authenticity and elegance. Great job, and best of luck.

  3. Love this identity! Everything, from colors, graphic design and interiors… Makes me crave for healthy food. Well done!

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