Identity Designed is a showcase of brand identity projects from around the world.

Dona Baronesa

Contributed by Ale Buika of São Paulo-based design studio Dona Baronesa.

Dona Baronesa brand identity

For the opening of Dona Baronesa’s new studio the visual identity was designed to be sustainable. By using custom-made stamps the scrap paper and old paper displays we already had could be re-used. The stamps also allowed the use of less aggressive water-based ink in the process, which is great for the environment. The studio’s concept is for every material to be “designed and tailored to the client’s taste” so the idea for custom stamps was a good fit.

The studio’s stationery was completely hand-crafted, and no new paper stock, print and harmful varnishes were used.

The die-cut for the envelope, media package, and bookmarks was custom-designed for the project.

The use of stamps for crafting the stationery is also great because it doesn’t limit the type of material that can be created and designed. Other creative pieces, rather than the traditional letterheads and envelopes, can be designed, such as posters, bookmarks, postcards, stickers, and just about anything one can imagine!

Re-used paper stock listing

Confetti – newsand vellum 118g/m2
Confetti – red vellum 118g/m2
Confetti – rusty vellum 118g/m2
Confetti – silver vellum 118 g/m2
Confetti – yellow vellum 216 g/m2
Ever Green – white vellum 216 g/m2
Gainsborough – charcoal felt 216 g/m2
Quest – blue vellum 216 g/m2
Quest – tan vellum 118 334 g/m2
Quest – white vellum 216 334 g/m2
Starwhite – tiara hi-tech 216 g/m2
Sundance Esse – bright vellum 216 g/m2
Sundance – purple texture 216 g/m2
Sundance Starwhite – natural whitefelt 104 g/m2
Sundance Starwhite – tiara hi-tech 238 g/m2

Custom made stamps (used for crafting our stationery)

Dona Baronesa brand identity

Dona Baronesa brand identity

Dona Baronesa brand identity

Dona Baronesa brand identity

Dona Baronesa brand identity

Dona Baronesa business cards (every card is unique, no two alike)

Dona Baronesa brand identity

Dona Baronesa brand identity

Dona Baronesa stationery (letterhead and envelope)

Dona Baronesa brand identity

Dona Baronesa stationery (media package)

Dona Baronesa brand identity

Dona Baronesa stationery (craft paper for packing and storing materials)

Dona Baronesa brand identity

Dona Baronesa stationery (postcards and tag)

Dona Baronesa brand identity

Dona Baronesa stationery

Dona Baronesa brand identity

Dona Baronesa brand identity

Dona Baronesa brand identity

The process (designing and crafting Dona Baronesa’s visual ID and stationery)

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

Dona Baronesa process

More work on the Dona Baronesa website. Follow Dona Baronesa on Twitter.

2 appreciated remarks about “Dona Baronesa”

  1. I’m not quite sure what to think of this, the printed, handmade look certainly appeals to me, but I wonder whether it really all needed to be stamped on.

    Perhaps a different method could be used, scanning in a stamp and then overlaying that on the printed document, and for the wrapping paper, that could just be arranged by hand, but printed digitally.

    That being said, this has a nice handmade feel to it, and makes you appreciate the work that’s gone into it.

    I don’t find the text very readable, but it reminds you that we’re not perfect beings, and handmade things will never be ‘perfect’ and calculated and as sterile as computer printed/designed things.

    As far as design and colours go this is wonderful, it’s bright, almost Mediterranean, and pleasing to look at – the type looks industrial, yet friendly and a little rough (but in a good way), and the materials are wonderful, I’m all for recyclable materials and going back to the basics.

    Overall, this impressive, and eye opening to the possibilities of designing in a more handmade, humanist fashion. Well done Dona!

  2. This whole hand made niche is becoming more and more popular, and I particularly love this project. Really great work.

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