Contributed by Christian Eager, partner and designer at London-based Designers Anonymous.
Ecopod brand identity: logo, stationery, van livery
Ecopod is a luxury eco-friendly holiday retreat in the Scottish Highlands. The brand identity focused on the high quality of the experience, avoiding the clichés that go hand-in-hand with all things ‘eco’.
To satisfy the strict planing regulations the domes needed camouflage. Our solution a triangular camouflage based on the iconic British Army DPM-95 pattern.
The negative space within the ‘e’ becomes a graphic of the ‘ecopod’ structure. The typeface Avant Garde echoed the dome shape.
We decided against specifying a brand colour, instead we created a seasonal palette of natural colours.
The ‘e’ mark was designed to be used within words or short phrases that express brand values, these words can be layered over photography.
All stationery featured macro photography of natural textures found in the area local to the Ecopod retreat.
The logo is positioned over the first fold of the letterhead, so when folded the pod within the logo sits on the base.
The van livery was kept simple to maintain the premium feel of the brand.
Ecopod print: promotional postcards
A recyclable marketing piece for an eco-friendly boutique holiday retreat.
We created a series of ‘reusable’ postcards featuring photographs of the Ecopod retreat and local area, with branded words overlaid. The pack was also used as a promotional piece for a ‘soft launch’ at the ITB travel, trade show held in Berlin.
Ecopod online: content managed website
The concept was to use the website as a ‘window’ allowing you to view the stunning local scenery and pod accommodation on every page. We commissioned a photoshoot that captured the rugged natural beauty of the location.
View the website at www.domesweetdome.co.uk
To build on the concept that ‘Ecopod leaves no trace on the landscape’ we added an ‘eye’ button in the top right of the screen, which when clicked removes all information from the page so that the view remains ‘untouched’.
A second viewing option was also developed, inspired by Blackle, the “energy saving search engine.”