Contributed by San Francisco-based Bob Dinetz.
Edeniq is a biomaterials and sustainable fuels innovator. The firm integrates patented mechanical and biological processes to efficiently and cost-effectively break down plant materials into sugars that become sustainable fuels and industrial materials.
“Our name, Edeniq (pronounced “ee-den-ik”), is an intentional misspelling of Edenic an adjective meaning ‘of or pertaining to the Garden of Eden.’ The ‘IQ’ ending of Edeniq connotes intelligence. Together Eden + IQ expresses our profound desire to engage in the wise use of all that nature provides.”
From the Edeniq website.
The new brand identity needed to differentiate Edeniq as a trusted partner in a fresh, fast-growing industry while reflecting its core values.
In a project that took about 12 weeks to complete, the work included a new website, identity, pitch deck, stationery, and brand book.
The leaf and hexagon shape (from a sugar crystal) are combined to form a mixture of nature and science.
The typeface used is Akzidenz Grotesk. It seems to have the right balance of simplicity and expression to go with the logo and the message that the company is trying to convey. The “q” was modified to help with readability of the intentionally misspelled name. The company name was not part of the assignment and already existed, but was previously spelled with a capital “Q” at the end.
View more identity work on the Bob Dinetz Design website.