Identity Designed is a showcase of brand identity projects from around the world.

Everything Everywhere All The Time

Contributed by Anna Latysheva of Moscow-based The Bakery.

Everything Everywhere All The Time DVD

The Bedroom Community, an Icelandic record label that formed in 2006, commissioned us to design DVD packaging for the film about their label, directed by Pierre-Alain Giraud. The camera catches Sam Amidon, Valgeir Sigurdsson, Nico Muhly, Ben Frost and their collaborators on their Whale Watching Tour that takes place during the volcano eruption a couple of years back. It also features some insight into artist’s work at Greenhouse Studios, their ethos, tour life, etc.

The design is based on the idea of perpetual movement and traveling. While the vacuum-sealed package is a nod to snacks you have on the run, the typographic solution inside evolves around the idea of a compass. Set in different directions, text demands reading at various angles as if it’s a map one has to navigate.

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

Everything Everywhere All The Time DVD

View more design work on The Bakery website.

4 appreciated remarks about “Everything Everywhere All The Time”

  1. I really love the use of color and typography throughout this design. Having the wording at different angles does evoke the sense of looking at map while traveling and how its in a sealed package immediately reminded me of snacks and how they tie in with a road trip.

  2. Wow, I love this. Beautiful use of complementary colours.

  3. Simple colour palette but vibrant and striking. It looks like it’s been printed really well too.

  4. Looks fantastic. However, I do not know exactly what it’s for. :)

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