Faye Toogood
Contributed by Tim Balaam of London-based Hyperkit.
We created the identity, print material and website for this interiors stylist.
A bespoke pattern was created at A2 size that forms the back of the mailer. This same artwork was used to print the back of the stationery, resulting in 4 different letterheads and 48 different business cards.
As she works a lot with fabric, we wanted Faye’s stationery to reflect fabric swatches — when each small sample is a different part of a repeated pattern.
This pattern endlessly repeats allowing Faye to use sheets of the paper to create her own wallpaper or hoarding whilst dressing a window for example.
We designed a website that Faye can update herself using a content management tool.
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View more work on the Hyperkit website.
5 comments on “Faye Toogood”
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Really appreciate the approach here and the execution from print to web, especially the variety of possibilities with respect to the calling cards— well done. Respectfully —the one detail that seems amiss is the parenthesis around the zero in the phone number.
I love the variety on the business cards and website. The only thing I’m not fond of is the sideways menu on the site, but that’s personal preference.
Amazing, but whats the name of the font?
Can’t figure it out and it’s driving me crazy!
I like this a lot.
I see a growing trend with multiple business card design variations and I like it.
Sorry, also … I agree with Richard about the sideways menu on the website.
It seems to me to be an attempt to be ‘different’ and ‘quirky’ at the expense of usability. Not sure the cost to usability is worth it as a design feature.