Now in it’s third year Freitags is a weekly music event that connects the dots between electro, indie, disco, outsider pop, cosmic nonsense and forgotten gems.

The event is held every Friday at Manchester’s aplacecalledcommon.co.uk. The evenings are organised by German-born Sebastian Matthes, hence the name, and showcases both local and international DJ talent.

The identity was originally designed in 2009 with the black bars representing the days of the week being bland and straight until Friday. We just really love this lowercase Century F, luckily so do the people who keep popping back to Common!

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More brand identity work on the Teacake website. Follow Teacake on Twitter.

Logo inspiration on Logo Design Love.

With an existing business specialising in anti-graffiti and urban maintenance services, this client came to us for ideas to help launch a new ‘wall wrapping’ product that can be applied to almost any surface. From the outset, we wanted to create a name and brand language that was indicative of the product itself together with the environment it was designed to be used in.

After careful consideration and exstensive research (and wrap-based names), it was decided that Wallspace® ticked all the boxes. The name was flexible enough that we could couple the suffix ‘space’ with a variety of key adjectives to describe both the product and the service offering.

The isometric grid based logo and pattern allowed us to demonstrate the potentially colourful and versatile nature of the material and gave us the perfect medium through which to communicate brand messages and personality.

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View more brand identity work on the Salad Creative website. Follow Salad on Twitter.

Logo inspiration on Logo Design Love.

Deskidea is an office supplies e-commerce business with one main aim: to get a major sense of simplicity from the very first purchase from their website until the receipt of the material in your office.

The brand identity was designed to boost this simplicity value and the graphic solution came from the name itself, Deskidea. The idea was to convey its value using basic office objects, with the pencil taking lead role.

The different corporate applications are based on the pencil as a symbol, operating by itself or embedded within the identity.

Agency: Larsson-Duprez
Client: Deskidea

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View more brand identity work on Alex Dalmau’s website.

Logo inspiration on Logo Design Love.

A distinctly modern sweet shop, SugarSin opens later this year in London.

Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.

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View more identity work on the & SMITH website.

Logo inspiration on Logo Design Love.

This is a promotional identity and packaging project. The main idea was to create an original image among milk packaging design. To realise my idea I mixed the product with funny characters.

There’s also a newly established history for the product, where it has arrived from another galaxy to give you monster’s force all day long.

Four main colours are used to indicate the milk fat content with four different monsters for each one. Communication is based on the short phrases about monsters and aliens.

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Design and illustration by Emelyanov Pavel (Murmansk, Russia). More identity work on the Eskimo design website and on Eskimo’s Behance profile.

Logo inspiration on Logo Design Love.

What a baby needs is a mother’s loving care. Baby Best is a new brand in the UK providing products with engagement of sense and positive emotions, enhancing the love between mother and baby. The whole identity is based on a colourful and lively castle built with irregular planes. The castle represents a sense of safeness and protection that lives up to Baby Best’s pure, caring and gentle promise.

Initially, we tried a lot of options that used a baby as a key element. But we found there are too many baby logos in the existing market. So we finally gave up this approach. We thought about what a baby needs, and we believe a dream home is the most important thing for any baby. But what kind of home does a baby dream of? In answering the question we developed an idea that the dream home is a colourful castle.

From our market research, there are not that many castle logos specifically within the child market, so we saw this as a good chance to build a unique identity with the castle graphic. We developed a set of small homes then built up a baby kingdom whereby all homes are linked together. We topped it off by utilising lively and colourful tones similar to those in a fairy tale.

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View more design projects in the not available portfolio on Behance (self-hosted site to launch in June).

Logo inspiration on Logo Design Love.

Sankara set Glazer the challenge of combining the business values of an international five star luxury hotel, with an authentic African flavour.

All parties agreed this could be a delicate balancing act and, in particular, that an over-emphasis on local imagery could overwhelm global ‘business’ perceptions.

Our design solution flowed from a brandmark evolved from a zebra’s face markings that created a symbol of international stature but with African roots.

The brandmark was adapted to create Sankara’s own distinctive luxury pattern which was used as a key element of the branding alongside a luxury colour palette of dark brown and white accompanied by a vibrant turquoise.

These elements were carried onto the design of literature and merchandising materials as well as informing interior design and a comprehensive signage system.

Local artwork was sourced and used as a vivid complementary element on selected designs, reflecting the vibrancy of Nairobi itself.

The result is a successful fusion of global and indigenous styles which sets new standards for Africa.

Following the branding project, Sankara Nairobi earned a listing in Wallpaper and Fortune magazine’s best new business hotels as well as a coveted spot on the Condé Nast Traveller Hot List — being acknowledged as one of only 65 ‘extraordinary’ new hotels and resorts around the world.

The creative work also won a World Luxury Finalist Award in the category of branding and visual identity. The awards, held in Monte Carlo with an international jury from 10 countries, focus exclusively on luxury brands and recognise the very best of creativity in luxury design.

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View more projects on the Glazer website. Follow Glazer on Twitter.

Logo inspiration on Logo Design Love.

Baker D. Chirico celebrated the launch of their new identity with the opening of their second store, in the inner city suburb of Carlton. The project was a unique collaboration between FOD (Fabio Ongarato Design), architects March Studio, artist and fashion designers PAM, and Daniel Chirico – Australia’s most recognised artisan bread maker. Focused on the juxtaposition between age-old tradition and craft, and contemporary design thinking with a surreal twist, the new store creates a truly unique and unexpected experience.

Photography by Peter Bennetts.

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Fabio Ongarato elsewhere on Identity Designed: ACCA, Social Traders, K.P.D.O.

View more identity projects on the Fabio Ongarato website.

Logo inspiration on Logo Design Love.

In the midst of one of Latin America’s most significant mergers between banks Itaú and Unibanco, brand managers went through a chaotic period of uncertainty and transformation. As a result, little attention was paid to Espaço Unibanco, a traditional arts centre and cinema and one of Brazil’s cultural keepsakes.

As partners of Itaú, we perceived the opportunity of reviving the arts centre, thus providing a startling brand experience endorsed by the bank. From that point, we had in our hands the responsibility of developing a new brand architecture and platform to ignite the centre’s identity revival. In the process, we strived to preserve the historical value of the former theatre.

Today under the name Espaço Itaú de Cinema, the new environment maintains their loyal public and welcomes new art film enthusiasts, promoting unmatched cultural and artistic experiences for all.

The logo has varying elements and, as cinema, allows endless possibilities. The predominance of black symbolises the cinema room, while the composition of elements characterises a film projection. Nonetheless, the logo respects Itaú’s consolidated orange colour and typography.

Brazil is a country in transformation. Our goal is to make this transformation not only economic, but also cultural. As such, our work results in a combination of elements working together to consolidate Espaço Itaú de Cinema as the home of good cinema in Rio, São Paulo, Brasília, Salvador and Porto Alegre.

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View more brand identity work on the Interbrand website. Follow Interbrand on Twitter.

Logo inspiration on Logo Design Love.

About Future Fortified

Future Fortified is a campaign launched by the Global Alliance for Improved Nutrition (GAIN) to build the first-ever mass constituency and community to tackle the world’s most pressing challenge, nutrition, and help millions of women and children around the world gain access to the essential nutrients they need to grow and thrive. The campaign’s goal is to make nutrition a global priority and provides innovative ways for individuals, businesses and organizations to get involved.

Through Future Fortified, supporters invest in expanding access to home nutrition packets, a proven way for moms to improve their children’s diets by sprinkling essential nutrients onto meals prepared at home. In addition to investing in sustainable, market-based solutions, the campaign helps supporters to inform themselves and others on the global nutrition challenge and to influence policy makers.

In order to make the Future Fortified campaign and nutrition cause accessible, individuals can support the campaign in various ways including: joining a loyalty program where online actions can be redeemed for real-world rewards, purchasing cause-focused merchandise geared towards moms and babies, being part of an active social media community, or joining thousands of others to advocate to Congress.

About the Future Fortified brand identity

The Apartment One creative team had the unique opportunity to bring the Future Fortified brand to life from concept to launch, working closely with GAIN and the strategy and marketing team at TaskForce. Presented with the unique challenge of building a campaign around an issue with low public awareness as well as a crowded non-profit communications space, the first priority for Apartment One was to create a name that would be easily understood and would stand out. The Future Fortified name was created as a powerful yet simple call-to-action that also conveys the essence the campaign, building upon the team’s core belief that the power of branding lies in its ability to tell a story, engage an audience and mobilize people around and idea and toward a goal.

Additionally, Apartment One developed a brand voice and visuals that are both empowering and accessible to the core audience of the campaign. The color of the logo (green) was designed to be refreshing and convey a sense of newness and hope. The typography of the logo conveys the friendliness and softness associated with moms and babies. And included in the graphic language is a system of blank white boxes that allows individuals to make their own mark on the campaign — and on the future — by making it their own.

Believing that every touch point of a brand identity project should reflect the core attributes of the brand itself, Apartment One designed the Future Fortified website to be dynamic, interactive, informative and engaging. It’s the heart of the brand, where individuals can go to feel connected to the cause and stay informed. The brand is brought to life online through the use of bright vivid color, engaging photography and video and endearing illustrations. Apartment One also designed and illustrated the baby onesies, tote bags and growth charts sold on the Future Fortified website — essential brand extensions that are meant to engage the core audience of moms that the campaign is aiming to mobilize.

“Apartment One has been an invaluable partner from day one, bringing the Future Fortified brand to life from concept to launch. The team takes the time to listen and collaborate, bringing their creativity, fresh approach, and attention to the smallest details to each and every project.”
— ADRIANNA LOGALBO, EXECUTIVE DIRECTOR, FUTURE FORTIFIED

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View more brand identity work on the Apartment One website.

Follow Apartment One on Facebook, and on Twitter.

Logo inspiration on Logo Design Love.