Contributed by Amsterdam-based graphic designers Ingeborg Scheffers / Hans van der Baan.
Flachlandfest is a cultural festival in Berlin (Flachland means flatland, referring to the flats of the Dutch and Flemish landscapes). Flachlandfest is a three-day festival that showcases a representative cross-section of contemporary productions by young and aspiring Dutch, Flemish, and German artists. Flachlandfest explores the borders between art, film, music, theatre, dance, and literature, placing a special emphasis on crossover art forms.
About the identity
The visual identity is based on the dialog between Flemish and Dutch artists, between artists in the art scene of Berlin, and between the different art forms.
The logo is based on a colour system that mixes two colours, adding another on the places where these two colors overlap (a third, or in graphic design trade jargon, mixed-ink pallet or overlay).
The Fachland E.v. organization chooses four main mixes for the most important expressions (flyer, poster). For the rest it is free to choose all logo colours for different expressions.
About the different expressions
Flachlandfest was a low-budget event, meaning there was only money to print the basic forms like a flyer, poster, sticker, program and an invitation. The designers needed to be smart with this. By folding the poster around an invitation and putting the flyer and sticker underneath with a letter of the Flachlandfest organization it became a press kit booklet.
This project was produced in co-operation with Hans van der Baan.