Contributed by Mason Wells of London-based Bibliothèque.
Flint is a hair salon based in Norwich. The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for the boutique hair-salon.
The name Flint came from the material and its use in the local area. For instance the church opposite the salon uses Flint on the exterior walls — using that as a starting point we connected the use of Flint as a stone age cutting tool and the use of scissors as the hairdressers cutting tool.
The visual language uses devices found in museums dedicated to the display of local artifacts such as vitrines, measuring scales, and captions.
This card resembles a vitrine found in a local museum. Other cards use flints from different periods of the stone age. Each one is perforated either horizontally, vertically or diagonally to reinforce the act of cutting.
Elsewhere on Identity Designed: Boskke.
More identity projects on the Bibliothèque website.