Contributed by Chris Nutter of NYC-based Chermayeff & Geismar.
It has been said that the central moral challenge of the 21st century is the oppression of women and girls around the world. Half The Sky is a multi-platform media project — based on Nicholas Kristof and Sheryl WuDunn’s 2009 best-selling book — that seeks to answer this challenge by galvanizing a new global social movement to turn oppression into opportunity for countless women worldwide.
Half The Sky (a phrase derived from a Chinese proverb referring to the power of women, who hold up “half the sky”) launched in May 2011. Over the course of 2011 and 2012, Half The Sky will introduce a two-part television series on PBS’ Independent Lens (with involvement from Lucy Liu, America Ferrera, Marisa Tomei, and Diane Lane); a social action game hosted by Facebook; an interactive website; iPhone apps; and over 40 educational short films reaching targeted communities across the globe. The producers came to Chermayeff & Geismar to design a mark that will synthesize all of the project’s media endeavours, and provide a visual identity that would be both powerful, recognizable, and appropriate to the message.
Partner Sagi Haviv’s solution — two halves of a sky that come together to form an equal sign — is both a literal representation of the project’s name, and a universally understood symbol for its core message:
“The identity is workable in all of Half The Sky’s media endeavors and will be understood everywhere andin every language. In this way, it will help ensure the visual cohesion of the project’s global mission to empower women. Half The Sky’s identity delivers a positive, hopeful and powerful message about the inherent equality of women, and it is an honor to be a part of the project.”
— SAGI HAVIV
Half The Sky will launch worldwide over the course of 2011 and 2012.
Also by Chermayeff & Geismar on Identity Designed: Conservation International.
Read an interview with Sagi Haviv, on Logo Design Love.