Hey Objeto

Designed by Dum Dum—Design Office, San Pedro Garza García, Mexico.

Hey Objeto identity design

Hey Objeto is a new shop that functions as a platform for objects made by Mexican artists/designers. The selected products are functional and ornamental, and are mainly for thought to be used at home. We developed a visual identity that bases its communication in a cultural lifestyle; in a way we were aiming to create relationships for future collaborations. Finally we set out the personality to be inspired by the architecture of Luis Barragán and to reflect an accesible, collaborative, contemporary and mostly, Mexican side.

Hey Objeto identity designWordmark sketches.

Hey Objeto identity design

Hey Objeto identity design

The contemporary as the main premise in the visual elements. Avoid superfluous decorations, but send clear messages. Honesty in communication and aesthetics.

Hey Objeto identity design

Hey Objeto identity design

Hey Objeto identity design

Hey Objeto identity design

Hey Objeto identity design

The interaction between forms is play, creativity and community. The geometries and colors abstracted from Luis Barragán’s architecture are the roots of the identity, they generate dynamism and versatility.

Hey Objeto identity design

Hey Objeto identity design

Hey Objeto identity design

Hey Objeto identity design

Hey Objeto identity design

The typefaces used are Buenos Aires by Luzi Type, and Nimbus Mono by URW++. The cards and labels were printed by GrafikSpot here in SPGG.

Hey Objeto identity design

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