Contributed by Lesley Taylor of Austin-based FÖDA Studio.
Rebranding is easy when a client’s portfolio is made of unabashed architectural decisions, incisive detailing and methodical execution.
Retire the “Design House” name and identity, and re-launch the firm under the new name and identity of Jay Corder, Architect.
Context & research
Jay’s personality is reflected in the range of architectural drama in his work; this afforded us the rare freedom to make grand gestures with an unapologetic color palette and rich materials with subtle haptic qualities.
Typography in general — and the wordmark specifically — are carefully “blocked” to emulate mass void relationships rather than just hierarchical relationships.
Messaging and tone is direct, polite, well informed and to the point; just like our architect, his firm, and this post.
Creative director: Jett Butler
Designers: Jett Butler & Dale Wallain
Project manager: Lesley Taylor
Code: Matthew Williamson
Shot by Sheerin Vatankhah & Claire Zimowski