Contributed by Andy Russell of Dorset-based Salad Creative.
Kingsway Energy specialises in the supply and installation of solar photovoltaic electricity systems.
We created a brand identity and website that was indicative of the main service offering. The marque is a simple graphical representation of both the sun (obviously) and temperature dials found on the Kingsway heating systems. A suitably creative stationery suite was also designed for the launch of this new business based in Bournemouth.
Symbol explorations (above and below)
The website features a simple ordering system where users can get a quote based on their property information/location and place an order online. The bespoke content management system allows Kingsway Energy to not only modify all areas of the website, but to also manage orders and leads. The final piece in their online marketing suite is a fully automated email auto-responder tool ensuring that marketing emails sent to users are relevant to their stage of the process.
Salad elsewhere on Identity Designed: Wallspace.