Identity Designed is a showcase of brand identity projects from around the world.

Kiosko

Contributed by Singaporean designer Mondrey Sin.

Kiosko logo

Kiosko, a no fuss, old school burger bar in Barcelona, Spain, that makes burgers the old fashioned way — quality ingredients prepared and cooked on the premises.

The brief

The client wanted the burger bar to be visual, cheerful, easy-going, and to feel very “Barcelona.”

How the story unfolded

After understanding the business model and their mission of making the best burgers in town, a study of the competition was carried out. We realised the importance of developing a brand strategy to harness the power of memories without going down the obvious American diner’s route. In Spain, the hamburgueseria has long been a tradition, but in recent years they have become tired and uninspiring, serving to the least demanding locals and tourists alike. The challenge was to represent it in a new positive light whilst keeping cost to a minimum.

The tight budget meant we had to be smarter and have more impact visually. The name Kiosko was derived from a naming exercise closely based on the brand strategy, reflecting the business model, which in turn provided the perfect platform for the visual treatment. The tongue-in-cheek retro newspaper look and the seeming simplicity of the design evokes the innocence of the “good old days.” It helps take customers down memory lane.

The client was guided to reflect the brand values in the interior, to create a quirky, unpretentious and “retro-pop” atmosphere.

Special attention is given to eco-friendly packaging to reflect the client’s commitment to using fresh and natural ingredients.

Kiosko has already been awarded in the Type Directors Club New York 2012 for its branding.

Kiosko Burger brand identity

Kiosko Burger brand identity

For the sign, each letter of the logo is printed on a white perspex box, mounted on black metal. The boxes are lit to give a “pop” feel.

One blackboard sign is in Spanish, the other in English, both emphasising the freshness of the burgers.

Kiosko Burger brand identity

Circling the order on the order form evokes a nostalgic feeling of classified ads.

Kiosko Burger brand identity

Kiosko Burger brand identity

The menu boards are in three different languages, and have been given a “classified” treatment with colours typically used in newspaper supplements.

Kiosko Burger brand identity

Kiosko Burger brand identity

The fun and retro visual language is applied throughout the graphic materials.

Takeaway bag — “Extra! Extra! Burger On Board!”
Chip bag — “The Sumptuous Extra!”
Burger wrap — Menus in all three languages and all sauces explained. All lovingly crafted into one piece.
Launch flyer — “Extra! Extra! Gourmet Burgers!” With Kiosko’s philosophy explained on the back.
Paper napkin – “Hands On The Job.” Encouraging cutlery-free dining.
Order form — Menu crafted into the classified ad style.

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

Kiosko Burger brand identity

View more brand identity work on the Mondrey Sin website.

5 much appreciated comments about “Kiosko”

  1. This just proves again that the simplest of designs is usually the most effective. These guys seemed to have stretched themselves to create such creative work on a tight budget. Very impressed.

  2. Brilliantly simple and simply brilliant. I like everything about this – it’s smart, very fitting, different without being gimmicky, and very eye-catching without looking faddy.

    The typography looks great, the illustrations are lovely and I like the colours. The website is functional and does its job, although I’m super-picky and don’t like the Facebook and Foursquare buttons as they look poorly-sized and out of sync with the rest of the site.

    Very nice.

  3. I’m not thrilled about the typography. It’s cramped and small, especially the poster behind the counter that I supposedly should be able to read while waiting in line even further away. The slab-serif font for KIOSKO doesn’t work well with the sans serif used otherwise. The typography on the paper bags and flyers seem more modern than the retro style used inside for the menu.

  4. I just ate at this burger joint last week when I was in Barcelona. I am a graphic design student, and I have to say these pictures do not give this identity system justice. The food was great, the staff was friendly, the prices were affordable, and the look of the joint was just fantastic. I love that they use the menu as the parchment paper your burger is served on. I was only in Barcelona for four days, and I ate here twice, I think that says it all.

  5. Thank you for all the positive comments.
    Earlier this month, a Gold is awarded by European Design Award for my work on Kiosko. Absolutely delighted. http://www.europeandesign.org/submissions/kiokso-burger-barcelona/

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