Contributed by Luda Galchenko of Moscow-based Piece of Cake.
KooDoo is a new fast casual pizza and wok restaurant recently opened in Belgorod, Russia.
The restaurant is a small and cozy place with an open kitchen where visitors can watch the cooking, and with an unusual pizza and wok menu combination. KooDoo’s main priority is quality and fast delivery, bringing the pizza and wok to the buyer at its best, without loss of palatability.
Seeking inspiration from the theme of speed we concentrated on three possible directions: animals, speed itself, and fast/clever people. The playful, handmade character depicting the koodoo antelope — one of the fastest animals in the world — captured the client’s interest from the first glance, so the core of the identity became the constantly moving character.
View more identity work on the Piece of Cake website.