Living Greens

Contributed by Claire Saccoccini of San Francisco-based Noise 13.

Living Greens

To keep pace with the grow­ing demand for their prod­ucts, Living Greens Juices was in des­per­ate need of a stronger brand identity.

We began with a com­plete redesign of the logo, replac­ing their pre­vi­ous leaf icon with one that’s more in-tune with their products and unique within their indus­try. With juice names such as Zeus Juice and Immune Rocket, and the fun personality of the owners, we knew a friendly and approach­able design style would best suit the com­pany phi­los­o­phy.

Living Greens

Living Greens

Living Greens

Living Greens

Living Greens

Living Greens

Living Greens

We applied a cohe­sive aes­thetic to marketing col­lat­eral and bot­tle graph­ics, but the tour de force was a com­plete over­haul of their web­site. The new design and e-commerce plat­form uses a sophis­ti­cated, user-friendly inter­face, plus prod­uct updates and order track­ing are now far more streamlined.

Living Greens

Living Greens

Living Greens

In October 2013 Living Greens opened their first brick and mortar shop in downtown San Francisco featuring their cold pressed juices but also a cutting-edge selection of light bites to go with it. Our team has been working on store signage, staff clothing, merchandising, menus, bags and windows display.

Living Greens

Living Greens

Living Greens

Client: Living Greens / Michelle Hall and Bryan Janeway
Marketing & digital consulting: Sarah Glicken / Develop
Branding, design, and website: Noise 13
Creative director: Dava Guthmiller
Designer: Christine Lee
Producer: Ashley Kasten, Claire Saccoccini
Development: Cameron Renfro / Memaddog
Photography: Katie Newburn
Location: San Francisco, CA

Noise 13 elsewhere on Identity Designed: Saison.

View more identity work on the Noise 13 website. Follow the team on Twitter.

3 responses

  1. I think this identity is spot on and I particularly like the colour scheme. Using such a strong brown could be tricky but they’ve complemented it with fresher colours to give it an earthy, contemporary feel. The packaging is great – let the juice inside do the talking! The only thing I’m not sure of is the typeface selections and I’d like to know more behind the reasoning. If it was me I think I would have chosen one rounded typeface which had condensed versions in the family rather than three separate ones.

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