Mash Creative 2011 calendar
Contributed by Mark Bloom, creative director at Mash Creative.
A limited edition print of 100 x A1 calendar posters, the Mash Creative 2011 ‘minutes’ calendar is the second in a series of three posters and an evolution from last year’s successful 2010 ‘seconds’ calendar.
Thought process
The human race seems to be obsessed with time, it’s the one thing we never seem to have enough of. The year ‘Twenty Eleven’ (2011) is made up of five hundred and twenty five thousand, six hundred minutes, that’s an average of around forty-three thousand, eight hundred minutes a month. Our calendar has been designed to be a typographic representation of the year, each month has been broken down into minutes which have been listed below each month name. The jumbled title text at the top of the poster continues the theme from last years calendar and has been influenced by old analogue flip clocks.
The calendar has been printed with phosphorescent ink allowing the design to take on a completely different look at night. Using the idea of sidereal time (star time) the highlighted months glow like a constellation of stars.
Expertly screen printed by Bob Eight Pop — each poster has been printed in white and phosphorescent ink (for 24-hour visual appeal) and printed onto high quality 160gsm Raven Black Kaskad. Each poster is hand numbered and signed by the designer.
Available to buy exclusively from Counter-Objects.co.uk.
—
Although last year’s 2010 calendar sold-out, Edition No. 1 of this year’s 100 prints has been kept to one side for a reader of Identity Designed. To win (or to be entered into a draw if there’s more than one of you who comments) leave a message answering Mark Bloom’s question:
Q. What’s the term commonly used to describe phosphorescent ink?
The winner will be notified by email on Tuesday 23rd November.
—
Update:
Correct answer: Glow in the dark. The winner is, Helen Greenwood.
—
View more work from Mash Creative, and follow on Twitter.
59 comments on “Mash Creative 2011 calendar”
Share a thought?
Comments may be edited or deleted if the moderator doesn't like the cut of your jib (quite unlikely).
glow in the dark?
Beautiful poster and great use of ‘glow-in-the-dark’ ink.
Does being the first one eliminate me from the running though…
Glow-in-the-dark?
Glow – in – the – dark. Love this Calendar!
Glow in the dark ink.
Damn, beaten like a brat… glow in the dark…
Glow in the dark.
.it absorbs light when it’s illuminated and then radiates that light back out
.therefore glow baby glow in the dark
Phosphorescent is better known as glow in the dark.
Interesting fact, plankton is also phosphorescent.
Glow in the dark
Amazing poster.
The common denomination would have to be ‘Glow in the dar’ ink.
English: glow in the dark
Spanish: fluorescente
Oh, it’s glow in the dark!
Thanks for all the comments. ‘IF’ there is more than one correct answer ;-) then they will be entered into a draw and a name will be picked at random. Good luck!
Glow-in-the-dark ink!
Glow In The Dark!
Love!
Glow in the dark!!!
glow in the dark
Glow in the dark!
Would’ve been cool for some secret message to show up when in the dark.
flourescent?
Glow-in-the-dark!
ooh, I’d love to hang this in my office. Look at it all day, and long into the night…
I’m sorry, you did not answer in the form of a question. The correct was.
What is glow in the dark?
Next I’ll take Designer Terms for a 1000.
Glow in the dark!
Luminous?
Luminous or more commonly glow in the dark.
Any prizes for just loving it?!
Flo Glo!
@DC – Actually there kind of is. A special date has been highlighted which is only visible at night. If you look very carefully in some of the pictures you might just be able to make it out ;-)
Thanks for all the great comments – and again, GOOD LUCK!
More commonly known as Glow in the dark ink.
Glow in the dark ink (like the one Delboy and Rodney used in “only fools and horses”)
Glow in the dark! ;-)
Glow in the dark!
hummm… I’d say… glow in the dark! or… brille dans le noir! Either way, that’s an amazing job!
Glow in the dark ink!
also being used with tattoos
These posters are beautiful, a calendar I would be proud to display even after 2011 has been and gone. The term is glow in the dark.
Glow in the dark ink :o)
Glow In The Dark. Cheers!
Stunning! The answer to the competition question is glow in the dark .
Glow in the dark!
Glow in the dark.
Glow in the dark…
In one word describing phosphorescent ink is, ‘Illumination’.
I love the poster.
Glow in the dark sounds about right to me. On a side note, is there a reason ‘forty’ is spelled wrong throughout?
Glow-in-the-dark ink.
Glow-in-the-dark ink. The calendar is quality. But that’s all the bum-licking i’ll do in order to heighten my chances of being chosen. I do mean it though! x
Maybe Glow Ink? I would like to comment that fluorescence and phosphorescence is not the same, you can check out in this link:
http://www.glassner.com/andrew/cg/research/fluphos/fluphos.htm
Glow In The Dark. Great Work.
If anyone wants to check out my website, that would be cool.
Be great to get some feedback or any ideas or advice.
Cheers
Gary
That’s great. I’ll hedge my bets and go with glow in the dark / luminous as both work . . .
Glow in the dark
I’m going to go with Glow In The Dark Ink.
Glow in the dark :)
Wow, I would love to get one of these posters… forgive the redundancy, but I think the answer to the question is fluorescent or glow-in-the-dark ink. Count me in, if I’m not too late!
Glow in the dark.
Glow in the dark
(it’s too obvious, there’s gotta be a catch…)
Glow in Ze Dark !
Nice calendar, I like the idea of the constellation showing up at night. Like another mentioned above – the spelling of forty “fourty” jumped out at me – is this a typo or a funny american spelling?
Nice work though!
Oh – missed out on the competition :-( The calendar looks great!
Glow in the dark. Freakin’ sweet!
Glow in the dark…..
Lovely Poster!!
Absolutely awesome prints… I’ve got mine on my studio wall… the only bad bit is the repeated incorrect spelling of the word Forty.