Contributed by Mark Bloom, creative director at Mash Creative.
A limited edition print of 100 x A1 calendar posters, the Mash Creative 2011 ‘minutes’ calendar is the second in a series of three posters and an evolution from last year’s successful 2010 ‘seconds’ calendar.
The human race seems to be obsessed with time, it’s the one thing we never seem to have enough of. The year ‘Twenty Eleven’ (2011) is made up of five hundred and twenty five thousand, six hundred minutes, that’s an average of around forty-three thousand, eight hundred minutes a month. Our calendar has been designed to be a typographic representation of the year, each month has been broken down into minutes which have been listed below each month name. The jumbled title text at the top of the poster continues the theme from last years calendar and has been influenced by old analogue flip clocks.
The calendar has been printed with phosphorescent ink allowing the design to take on a completely different look at night. Using the idea of sidereal time (star time) the highlighted months glow like a constellation of stars.
Expertly screen printed by Bob Eight Pop — each poster has been printed in white and phosphorescent ink (for 24-hour visual appeal) and printed onto high quality 160gsm Raven Black Kaskad. Each poster is hand numbered and signed by the designer.
Available to buy exclusively from Counter-Objects.co.uk.
Although last year’s 2010 calendar sold-out, Edition No. 1 of this year’s 100 prints has been kept to one side for a reader of Identity Designed. To win (or to be entered into a draw if there’s more than one of you who comments) leave a message answering Mark Bloom’s question:
Q. What’s the term commonly used to describe phosphorescent ink?
The winner will be notified by email on Tuesday 23rd November.
Answer: Glow in the dark. And the winner is, Helen Greenwood.