Mash Creative 2011 calendar

Contributed by Mark Bloom, creative director at Mash Creative.

Mash Creative 2011 calendar

A limited edition print of 100 x A1 calendar posters, the Mash Creative 2011 ‘minutes’ calendar is the second in a series of three posters and an evolution from last year’s successful 2010 ‘seconds’ calendar.

Mash Creative 2011 calendar

Thought process
The human race seems to be obsessed with time, it’s the one thing we never seem to have enough of. The year ‘Twenty Eleven’ (2011) is made up of five hundred and twenty five thousand, six hundred minutes, that’s an average of around forty-three thousand, eight hundred minutes a month. Our calendar has been designed to be a typographic representation of the year, each month has been broken down into minutes which have been listed below each month name. The jumbled title text at the top of the poster continues the theme from last years calendar and has been influenced by old analogue flip clocks.

Mash Creative 2011 calendar

Mash Creative 2011 calendar

The calendar has been printed with phosphorescent ink allowing the design to take on a completely different look at night. Using the idea of sidereal time (star time) the highlighted months glow like a constellation of stars.

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Expertly screen printed by Bob Eight Pop — each poster has been printed in white and phosphorescent ink (for 24-hour visual appeal) and printed onto high quality 160gsm Raven Black Kaskad. Each poster is hand numbered and signed by the designer.

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Mash Creative 2011 calendar

Available to buy exclusively from Counter-Objects.co.uk.

Mash Creative 2011 calendar

Although last year’s 2010 calendar sold-out, Edition No. 1 of this year’s 100 prints has been kept to one side for a reader of Identity Designed. To win (or to be entered into a draw if there’s more than one of you who comments) leave a message answering Mark Bloom’s question:

Q. What’s the term commonly used to describe phosphorescent ink?

The winner will be notified by email on Tuesday 23rd November.

Update:
Answer: Glow in the dark. And the winner is, Helen Greenwood.

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59 responses

  1. .it absorbs light when it’s illuminated and then radiates that light back out

    .therefore glow baby glow in the dark

  2. Thanks for all the comments. ‘IF’ there is more than one correct answer ;-) then they will be entered into a draw and a name will be picked at random. Good luck!

  3. I’m sorry, you did not answer in the form of a question. The correct was.
    What is glow in the dark?

    Next I’ll take Designer Terms for a 1000.

  4. @DC – Actually there kind of is. A special date has been highlighted which is only visible at night. If you look very carefully in some of the pictures you might just be able to make it out ;-)

    Thanks for all the great comments – and again, GOOD LUCK!

  5. hummm… I’d say… glow in the dark! or… brille dans le noir! Either way, that’s an amazing job!

  6. Glow in the dark sounds about right to me. On a side note, is there a reason ‘forty’ is spelled wrong throughout?

  7. Glow-in-the-dark ink. The calendar is quality. But that’s all the bum-licking i’ll do in order to heighten my chances of being chosen. I do mean it though! x

  8. Glow In The Dark. Great Work.
    If anyone wants to check out my website, that would be cool.
    Be great to get some feedback or any ideas or advice.
    Cheers

    Gary

  9. Wow, I would love to get one of these posters… forgive the redundancy, but I think the answer to the question is fluorescent or glow-in-the-dark ink. Count me in, if I’m not too late!

  10. Nice calendar, I like the idea of the constellation showing up at night. Like another mentioned above – the spelling of forty “fourty” jumped out at me – is this a typo or a funny american spelling?

    Nice work though!

  11. Absolutely awesome prints… I’ve got mine on my studio wall… the only bad bit is the repeated incorrect spelling of the word Forty.

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