Identity Designed is a showcase of brand identity projects from around the world.

MediaCreator

Contributed by Gothenburg-based Lundgren+Lindqvist.

MediaCreator identity design

MediaCreator, a provider of media-asset-management-solutions, commissioned Lundgren+Lindqvist to redesign their visual identity.

Since MediaCreator is all about efficiency, we used the straight path as a starting point when designing the logotype. By letting a straight path block out a curved one, we managed to illustrate MediaCreator’s most important feature.

A new tagline — Taking the straight path — was employed.

MediaCreator identity design

MediaCreator identity design

MediaCreator identity design

MediaCreator identity design

For the back of the letterhead, we created a pattern from the logotype, replacing the wordmark with MediaCreator’s key values. These were translated into the six most frequent languages of MediaCreator’s translation service, which were mixed into the pattern and foil blocked onto the letterhead.

MediaCreator identity design

MediaCreator identity design

MediaCreator identity design

MediaCreator identity design

MediaCreator identity design

MediaCreator identity design

For the website, we worked with illustrator Robert Samuel Hanson to produce a number of illustrations depicting MediaCreator’s different services.

MediaCreator identity design

MediaCreator identity design

Lundgren+Lindqvist elsewhere on Identity Designed: Johanna Lenander.

View more brand identities on the Lundgren+Lindqvist website. Follow the team on Twitter.

4 appreciated remarks about “MediaCreator”

  1. I find the color combination of white and light green hard to read, both in the material presented here and on the actual web site. Maybe it is less of a problem on printed material.

  2. Yes, that green is hard to read. But the logo is great in my opinion.

  3. The logo is an improvement for me. The colors are too vibrant and feel random. Sometimes simplicity in illustration is a barrier to communication, and it’s almost distracting in the ones shown.

  4. The new branding is strong, and the logo repetition is a clever way of reinforcing the concept behind the mark. Nice work.

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