Contributed by Gothenburg-based Lundgren+Lindqvist.
MediaCreator, a provider of media-asset-management-solutions, commissioned Lundgren+Lindqvist to redesign their visual identity.
Since MediaCreator is all about efficiency, we used the straight path as a starting point when designing the logotype. By letting a straight path block out a curved one, we managed to illustrate MediaCreator’s most important feature.
A new tagline — Taking the straight path — was employed.
For the back of the letterhead, we created a pattern from the logotype, replacing the wordmark with MediaCreator’s key values. These were translated into the six most frequent languages of MediaCreator’s translation service, which were mixed into the pattern and foil blocked onto the letterhead.
Lundgren+Lindqvist elsewhere on Identity Designed: Johanna Lenander.