Contributed by Anna Castro on behalf of Valencia-based CuldeSac™.
Meetizer is a Spanish tech startup founded on 12/12/12 in Valencia and financed through private investment by business angels. Pablo Martín Lozano, the company’s CEO, says Meetizer is “the best option for discovering interesting people all around you and organizing spontaneous plans with your friends or with strangers and acquaintances around you.”
The creative team at CuldeSac, headed by Xavi Sempere and Juan Poveda, developed the corporate image and digital branding, including the logo and graphic code (icons and pictograms).
The work revolves around the metaphor of the “intersection,” which explains the essence of the product — people with a desire to communicate with each other — while at the same time referencing the M in Meetizer.
This process is supported by two key concepts: dynamic brand and sound logo, which make the brand more memorable and capitalise upon the possibilities of the digital environment in which the company has a presence.
The expressiveness and personality of the identity connects the firm emotionally with the users and increases the brand’s notoriety and memorability. Meetizer’s pictograms are made with simple lines, curves and rounded edges, achieving greater visibility and a friendly, dynamic and fresh appearance.
The meaning behind the Meetizer identity includes a 10 point manifesto, illustrated in a series of graphic pieces.
“Two people who meet and explain their ideas, hobbies or interests to each other, find common ground and set out on a new path filled with opportunities.”
CuldeSac elsewhere on Identity Designed: Aranleón Blés.