Contributed by Rob Giampietro, principal at New York-based Project Projects.
Under its new director Sofía Hernández Chong Cuy, the Museo Tamayo has refocused its program to present a wider range of activities including programming, events, and commissioned projects.
Project Projects designed an identity for the museum and a publication system for its in-house magazine, “Rufino.” In the identity, “Museo” is signified by an angled “M” that floats within each design at different positions. The resulting identity exists in a perpetually shifting state, subverting the assumed authority of the singular, monolithic institutional identity by offering one that is responsive, dynamic, and hybrid in its place.
Project Projects is a design studio focusing on print, identity, exhibition, and interactive work with clients in art and architecture. The studio was founded in 2004 by Prem Krishnamurthy and Adam Michaels; Rob Giampietro joined as a principal in 2010.
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