Identity Designed is a showcase of brand identity projects from around the world.

Nest

Contributed by Sam Allen of London-based Studio Output.

Nest brand identity design

Nest.co.uk were so happy with our direction and design of their 10th anniversary brochure, they asked us to build upon the work and refresh their brand identity. As a primarily online retailer, the focus was on bringing consistency — guiding smooth, accessible journeys for customers through their browsing and shopping experiences.

Following the editorial look and feel of the brochure, we developed a new visual system and set of assets that allowed the brand to communicate with a friendly, yet authoritative, tone of voice. We looked into key elements to aid this process — from structuring content into informative and interesting articles, use of photography, typography, colour, messaging, calls to action devices, badging, educational elements and brand imagery.

This system was then tested and applied across all their digital communications, from existing website, weekly HTML newsletters, digital advertising, Facebook and Twitter accounts. The work is gradually being implemented at Nest.co.uk.

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

Nest brand identity design

The overall look and feel of the 10th anniversary publication (above) uses both bold and contemporary typefaces, mirroring the confident approach of the brand and their products. Clever use of pull quotes, mini-facts and points of interest give the small team individual personalities, as well as keeping the read light and entertaining. The format and uncoated stock ensure a tactile feel and longevity to the publication, progressing from a throwaway insert to a keepsake coffee table read.

View more brand identity work on the Studio Output website.

Just the one lonesome comment about “Nest”

  1. Solid, effective design – I particularly like the green and white line drawing and its use in the sale section, and the colour of the banners (in the email?) matching the colour of the products on show. The type combination works brilliantly, particularly with the tight leading in both. Great!

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