Contributed by Leon Dijkstra of Amsterdam-based COOEE.
GNP+ is the global network for and by people living with HIV. As a network of networks they are driven by the needs of people living with HIV worldwide. Based on emancipation and self-determination, GNP+ works with independent and autonomous networks regional and national in all continents.
New Prevention Technologies (NPT) is a division of GNP+ that supports research and development of any health related technology, drug resistance, testing and access as well as other ethical issues, especially for people living with HIV.
Every prevention technology has been visually translated into different stroke styles to become the foundation for this identity. Each stroke is representing a different layer of prevention and can be combined in many different ways, creating a new, unique image. In the future more techniques will be developed so this identity is constructed in a way to support future extensions.
In the booklet the significance of this identity becomes more clear because each chapter contains a combined image, made out of layers and summarises its content. The image on the cover is a combination of all chapters.
Instead of creating a static identity with assigned restrictions, COOEE created a design system – like a toolkit — that can grow along with the organisation. It’s an identity with a design result that’s content driven, has got a consistent base and is still flexible.
View more work from the Dutch studio here on the COOEE website.