Normansk

Contributed by Anna Khmelevskaya of Moscow-based The Bakery.

Normansk identity

About the play

Normansk is a theatrical performance based on a sci-fi novel by the Strugatsky brothers. The play takes place in a fictional, restricted city in the USSR called Normansk. The secret service and military run the city and try to eliminate the so called Mokretsy — people from a post-apocalyptic future who try to prevent the elimination of the human race by educating children. The city is drowning in violence, lust and corruption and only a few decent people try to confront the pro-military establishment.

Our approach

We researched a lot of soviet era ephemera and tried to reinterpret that visual language in a contemporary manner. It’s always dark and raining in Normansk, so we went with a black and white colour palette. We created the logo as a metaphor for the Normansk city as a place that’s almost impossible to get out of. A maze-like logo speaks for complicated relationships between the main characters and inhabitants of the city. It also works well as chevrons on the uniforms of the “KGB” agents and as badges for medics. Printed materials include a brochure with a map, posters, signage, and flags.

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

Normansk identity

The Bakery elsewhere on Identity Designed: Everything Everywhere All The Time. More identity work on The Bakery website. Follow The Bakery on Twitter.

One response

Leave a Reply

Your email address will not be published. Required fields are marked *