Identity Designed is a showcase of brand identity projects from around the world.

Offsetters

Contributed by Nancy Wu of Nancy Wu Design.

clouds blue sky

Offsetters is a Canada-based non-profit organization offering individuals and businesses the opportunity to take positive action in response to the problem of climate change.

Offsetters logo

The circular mark illustrates both the shift from dirty to clean as well as the physical removal of greenhouse gas emissions through credible carbon offsetting.

Offsetters card

The centre of the business card itself can also be removed to pass the message onto others. Overall, the mark encourages dialogue and interaction, which is fundamental to what offsetting is all about.

Offsetters development

Get ready to scroll.

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters identity sketches

Offsetters poster

Offsetters centers

Offsetters logo on apples

Creative director: Ian Grais/Chris Staples
Agency: Rethink
Designer: Nancy Wu
Producer: Rhonda Waterfall
Studio Artist: Justin Renvoize
Date of first appearance: February 2008
Account services: Jillian Yaehne

Nancy Wu is an award-winning designer, art director, and illustrator with experience in development of brand identity systems, packaging design, custom typography, publication art direction, and print communications. She resides in Vancouver, Canada.

13 appreciated remarks about “Offsetters”

  1. Glad they didn’t go with the one option I see. It’s very close to something I did!

    http://www.mattfouty.com/assets/g_sunmed2_large.jpg

  2. I love the final design. It’s simple and clean, and I like how you’ve utilized both the circle shapes and the cutout-like shape inside of the circles, where the text sits. Its similarity to gears, and thus the concept of working together, stands out clearly to me, making it a great identity for the company. My favorite part of this post, though, has to be the sheer volume and quality of the sketches. It’s a great insight into the design process, and I love that I can follow your train of thought as you go from one concept to the next. As a design student, I love and thank you for the opportunity to peek into how you do your work!

  3. all I can say is – birth control pill….. too bad because so much went into it but that is what I see in this logo.

  4. The first thing I thought was yes, birth control. However, I knew it wasn’t and it intrigued me to read more. And nowadays, everything looks like something else. It’s about the design working for the brand and the company. I like the design. Kudos!

  5. Well you could say in some ways birth/population control helps our environment! (just not when it pollutes our waterways)

  6. This post is the perfect proof for paying designers to think, for ideation. I absolutely loved following the sketches.

  7. Great piece of branding. I agree, the sketching process is very useful and interesting. I am working on an environmental project at the moment so it’s opened my mind to some other ideas and possible routes. Nice job.

  8. Brilliant to see the amount of work that went into this. Its great to see others work processes.

  9. Absolutely love the exploration of the idea in the sketch process. It really is nice to see how far one needs to go to create a simple, clean and very effective design. Great work!

  10. That is a lotttt of sketching wow. Makes me feel lazy.

  11. The type is getting swallowed up by the negative space and circle of balls… hmm i’m not too sure about this.

  12. Birth Control…yup, that’s what I see—especially in the inner shadow mode!
    Love the exploration but final misses I think.

  13. Hi Nancy,
    Amazing to see the amount of work and the thought process that went into the development of the concept.

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