Contributed by Nancy Wu of Nancy Wu Design.
Offsetters is a Canada-based non-profit organization offering individuals and businesses the opportunity to take positive action in response to the problem of climate change.
The circular mark illustrates both the shift from dirty to clean as well as the physical removal of greenhouse gas emissions through credible carbon offsetting.
The centre of the business card itself can also be removed to pass the message onto others. Overall, the mark encourages dialogue and interaction, which is fundamental to what offsetting is all about.
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Creative director: Ian Grais/Chris Staples
Designer: Nancy Wu
Producer: Rhonda Waterfall
Studio Artist: Justin Renvoize
Date of first appearance: February 2008
Account services: Jillian Yaehne
Nancy Wu is an award-winning designer, art director, and illustrator with experience in development of brand identity systems, packaging design, custom typography, publication art direction, and print communications. She resides in Vancouver, Canada.