Designed by Yarza Twins, London.
Oia is a small paradise town in Galicia, Spain, located on a mountain with breathtaking views of the Atlantic ocean. This area of Spain is characterised by its beauty, food, and beaches, but mostly, because it hasn’t yet been discovered by tourists.
The council approached us to design the identity for their tourist department, emphasising the potential of their outdoor activities (surf, St James’s Way, camping), gastronomy, traditions (seafood, marking of wild horses, food fairs) and historical spots (their monastery, castros, and thousands of prehistoric petroglyphs). They definitely wanted to put Oia on the map.
When creating the identity, we wanted to highlight that anyone can feel part of Oia when visiting, and so we stacked the name vertically and made the logo look like a rag doll that could be personalised by anyone and that could be transformed into the various activities in the area. We wanted to create a minimal identity to keep it in line with the fact that Oia is a very small town, and so, we limited the design elements to its essentials — the logo, the typeface (EH Normal, by Elias Hanzer), and the neon green that reflects the green beauty of this natural region.
The copywriting takes iconic quotes from cities around the world and adapts them to a town that allows you to disconnect from the bustle.
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