Outlier

Designed by NYC-based Michael Boswell.

Outlier identity

Outlier is an ongoing global music series hosted by Simon Green, aka Bonobo. It consists of small to large scale events with a curated selection of eclectic talent beginning in London, Berlin, and Paris. Over the coming months we’re anticipating the brand to evolve into a record label, radio show, and more.

The driving concept behind the identity and brand system was Simon’s interest in geographical relationships between groups of like-minded people gathering for a common purpose outside of normal conventions. Inspired by previous record sleeve designs like Back Sands, abstractions of topographic line-work became the hero graphic representing this interconnectedness and the name Outlier. The primary colour palette is a source of strength that unifies the brand’s extensions, along with vibrant secondary colours and illustrations that convey diversity in talent and context.

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Outlier identity

Michael Boswell studio

More identity work on michael-boswell.com.

2 responses

  1. Apart from the leaflet and website, everything looks quite offensive. It screams of clichéd hipster design tropes. I appreciate the effort in trying to be experimental, but I feel it’s at the cost of any visual cohesion and craft.

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