Contributed by Cat Spinelli of New South Wales-based The Creative Method.
Project description: Packaging wraps for various sizes and types of boutique cheese from the Over the Moon dairy company in New Zealand. The products are sold on-premise, in delicatessens and specialty stores throughout the country.
Solution: Over the Moon cheeses are new to the marketplace and needed to have immediate standout and cut-through in the refridgerators of the speciality delicatessens throughout New Zealand. Over the Moon took a contemporary hand crafted approach with a hint of motherly love and humour.
The packaging wraps are handwritten copies of the ‘Hey Diddle Diddle’ nursery rhyme in a white rough type on a black background. The writing is in pencil as a link to the logo but the look of the packaging takes on a blackboard feel to link with the delicatessens where the products are sold.
Client: Over The Moon Dairy Co.
Studio: The Creative Method
Creative/art director: Tony Ibbotson
Designer, typographer, illustrator: Andi Yanto
View more work on The Creative Method website.