Identity Designed is a showcase of brand identity projects from around the world.

Mall of America

Mall of America brand identity design

Upon its 20th anniversary, Mall of America was in search of a new identity.

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Rockwood Charcoal

Rockwood Charcoal brand identity design

Rockwood is all-natural lump charcoal made entirely from Missouri hardwood.

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Kröller-Müller Museum

Kroller-Muller Museum brand identity

The Kröller-Müller Museum offers a unique experience of art, architecture and nature.

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Csaba Mózes

Csaba Mozes

A professional masseur who was born blind.

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BigEyes brand identity design

The new agency is called BigEyes because of its visually-led approach to advertising.

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The McGuire Programme

The McGuire Programme brand identity

The organisation is run entirely by people who are conquering their own stutters.

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Glöw Beauteous

Glow Beauteous

Glöw Beauteous is focused on sustainable skin care and scientifically sound methodology.

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Maine College of Art (MECA)

MECA logo sketches

A historic institution that has been a pillar of the New England arts scene since 1882.

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Højmark Cycles

Hojmark Cycles brand identity

Berlin-based Højmark Cycles creates custom-made bikes.

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Italio brand identity

A fast-casual Italian restaurant chain in Florida.

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