Identity Designed is a showcase and forum for those involved in the design of brand identities.


Doctor Entertainment

Published on February 7th, 2012 13 comments »

Doctor Entertainment brand identity

More than any other project we’ve worked on, this one really proved the importance of sometimes starting over if you’re not entirely satisfied, rather than trying to force your way forward.

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VM

Published on January 30th, 2012 7 comments »

VM interiorismo brand identity

We started from the Didot Italic font, using the capital letters V and M, modifying and combining them to create an structural logo.

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More4

Published on January 23rd, 2012 13 comments »

More4 brand identity design

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4.

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Embraco

Published on January 19th, 2012 7 comments »

Embraco business card

The visual universe was inspired by the Northern Lights or Aurora Borealis, as a new way of seeing and perceiving the cold.

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Chilli Pilli

Published on January 18th, 2012 6 comments »

Chilli Pilli brand identity

Although very popular in Brazil, Mexican food is relatively new within shopping mall food quarters.

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