Identity Designed is a showcase of brand identity projects from around the world.

Fred International

The apocryphal tale of it’s naming is that a group of students had come up with a number of naming ideas, and the teacher responded, “These are all so awful, it might as well be called Fred” — and the name stuck.

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Recreation Awards

Recreation Awards

Dazed & Confused and Topshop set up the Recreation Awards to celebrate excellence in all fields of creativity from journalism to music production.

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Believe in

Believe in signage

It had to be right. It had to provide a decent domain name. It had to work legally and officially. It had to have an idea and it had to brand well. Most importantly, it had to be creative, relevant and unique.

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Wright Brothers

Wright Brothers signage

Wright Brothers sells a wide-range of both French and British oysters…

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Miller & Green

Miller & Green signage

An independent hair salon that opened its doors in Sydney in November 2007.

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Channel 4

Channel 4

One channel in 1982. Now a large and growing group of businesses.

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Offsetters logo on apples

Positive action in response to the problem of climate change.

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