When Outside Organization launched Outside Photographic, director Mark Ray-Jones commissioned me to create the brand identity. I wanted to create something that appeared to communicate the voice and ephemera of pop culture as it is captured through the lens.
Typographic details and the metallic bronze and bright chartreuse color palette help set the company apart from the competition, while giving all pieces a sophisticated, appropriate feel.
The project includes full implementation of the identity across all product packaging, installation guides, point-of-sale, marketing and brand materials.
Eurosport, Europe’s leading sports channel, watched in 123 million homes.
