Identity Designed is a showcase and forum for those involved in the design of brand identities.


Royal Mail

Royal Mail logo

Brand identities seem to have a habit of becoming too complicated over the years. We wanted to take the Royal Mail logo back to basics whilst still retaining key elements of the original logo.

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ACCA

ACCA brand identity design

The Australian Centre for Contemporary Art in Melbourne’s Southbank Arts Precinct.

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The Halcyon

Halcyon Bath

There were no photographs of the hotel and its contemporary interior prior to the opening. The personality and impact of the brand was the sole driver of interest and tangible sales.

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Black Light

Black Light brand identity

Black Light is an Edinburgh-based provider of light, stage, sound and AV solutions.

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Antarctic Voice

Antarctic Voice

Antarctic Voice is a project that aims to express the voice, the silence and the magic of the unattainable continent, Antarctica.

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