Identity Designed is a showcase of brand identity projects from around the world.


Resonate brand identity design

They get the many facets of a particular point of view across by taking the central idea and exploding it out to hundreds of smaller stories that connect to create the bigger picture.

Continue reading Resonate

Little Chef

Little Chef packaging

It was a British institution and no holiday was complete without a tactical stop.

Continue reading Little Chef

Newspaper Marketing Agency

NMA brand identity design

The NMA was set up by a group of major UK newspapers to help promote advertising in what was then viewed as a medium in decline.

Continue reading Newspaper Marketing Agency


Addition brand identity design

Adding a second layer of the word ‘addition’ atop the first created the final typographic marque. This simplistic concept retains legibility and obviously illustrates the principles on which Addition is built.

Continue reading Addition

Outside Photographic

Outside Photographic

When Outside Organization launched Outside Photographic, director Mark Ray-Jones commissioned me to create the brand identity. I wanted to create something that appeared to communicate the voice and ephemera of pop culture as it is captured through the lens.

Continue reading Outside Photographic