Identity Designed is a showcase of brand identity projects from around the world.


Watermark sketch

The women’s leadership forum Watermark launched in 1993 in the San Francisco Bay Area.

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Royal Mail

Royal Mail logo

Brand identities seem to have a habit of becoming too complicated over the years. We wanted to take the Royal Mail logo back to basics whilst still retaining key elements of the original logo.

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ACCA brand identity design

The Australian Centre for Contemporary Art in Melbourne’s Southbank Arts Precinct.

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The Halcyon

Halcyon Bath

There were no photographs of the hotel and its contemporary interior prior to the opening. The personality and impact of the brand was the sole driver of interest and tangible sales.

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Black Light

Black Light brand identity

Black Light is an Edinburgh-based provider of light, stage, sound and AV solutions.

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