Sigfox

Designed by Interbrand, Paris.

Sigfox rings

Sigfox is a French company that builds wireless networks to connect low-energy objects such as electricity meters, smartwatches, and washing machines, that need to be continuously on and emitting small amounts of data.

Sigfox identity

From brand proposition to brand expression, we totally transformed the Sigfox brand with a simple motto: Make Things Come Alive.

Sigfox identity

Merging physical and digital galaxies.

Billions of IoT (Internet of Things) sensors, mobile devices, and connected machines are generating unfathomable amounts of data, prompting the convergence of the physical and the digital galaxies.

Sigfox symbol

Sigfox identity

Sigfox identity

Sigfox symbol

Sigfox identity

Sigfox logo

Sigfox symbol

Sigfox identity

Make Things Come Alive.

A plant that notifies you when it needs water, your fridge that fills itself when it’s empty, your door that allows you to remotely provide access to your home to anyone… Make Things Come Alive is the promise to give life to all the objects of the physical world by connecting them to the Sigfox network.

Sigfox logo

Sigfox rings

The living rings, a design language to bring the vision to life.

The living rings is a graphical grammar that represents all the connections between the physical world and the digital world. The living rings system is living, flexible, and responsive.

Sigfox identity

Sigfox identity

Sigfox identity

Sigfox identity

Sigfox identity

Sigfox identity

Sigfox logo

Sigfox identity

Transform a company to become a utility.

Sigfox delivers the simplest solutions to power the IoT, it doesn’t just want to be a company, it wants to become a utility. And, with the advent of wide-area low-power networks like this, the new limiting factor for the Internet of Things becomes the sensors, not the networks.

Sigfox identity

More to see here: brand.sigfox.com.

Interbrand elsewhere on Identity Designed: Embraco.

2 responses

  1. Love it as a brand. At first I wasn’t terribly keen on the gradient but when I opened the page & saw the whole thing together and unite as a brand I started really enjoying it. I like how it can branch out & the color schemes incorporated in it (academy, makers tours) also the accompanying icons. Good work!

  2. Beautifully designed! The mark and snippets bring the brand together perfectly with the physical and digital, well executed!

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